Driven by human intelligence, defined by 4K contrast

The world’s first TVs with cognitive intelligence.
Revolutionary TV processing technology that understands how humans see and hear to deliver beautiful picture quality. Hundreds of thousands of individual on-screen elements are processed and remastered in the blink of an eye, delivering natural color and astounding realism to your content.

Precise 4K pictures, as perceived by the human eye
Enjoy pictures that feel deep, natural and real. Our revolutionary processor uses human perspective analysis to cross analyse and optimise hundreds of thousands of elements in the blink of an eye. Combined with our Full Array LED panel, this technology creates ultra realistic pictures full of lifelike contrast.

Billions of accurate colors and precise textures
With XR TRILUMINOS Pro, rediscover everything you watch with billions of accurate colors and see impressive picture quality that is natural and beautiful to the human eye. The range of hues and saturation are enhanced allowing for extremely precise details and ensuring skin tones looks natural.

Real life depth, deep blacks & intense brightness
By controlling brightness in sections of the screen independently, Full Array LED balances light output to ensure scenes are full of breathtaking contrast. XR Contrast Booster 5 further enhances contrast to feel more true-to-life by maximizing peak brightness and precisely controlling black levels.

Recreating lost texture, the intelligent way
Whatever the content or source, you'll enjoy entertainment close to 4K resolution with XR 4K Upscaling. Our Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures. See details such as naturally defined animal fur and sharply outlined rock